How Google Analytics Works & Why to Use It?

It is hard to believe that in the year 2018 still, some are not using google analytics. If you are one of them then have a quick look at what does google analytics means and what services it provides you.

You have to select the web development services provider to create your website, after starting your online business but how to know, how many persons visited your website and how many visitors turned into your customers? So to analyze everything, google came up with a solution known as Google Analytics.

In the year 2005, Google has brought the Urchin Software Corporation and using it is a base Google has introduced Google Analytics. Furthermore, you can go through the Best Digital Marketing Company to analyze and make your business grow.

What is Google Analytics?

Google analytics offers a service that provides us with all the statistics regarding

  • How many persons visited your website on the daily, weekly, monthly and yearly basis
  • It helps you tracks and analyze visitors on your website
  • Also provides you with key information about how your website is performing
  • It tells you how should you customize in order to meet your goals
How to use and install google analytics?

Google analytics play a crucial role when it comes to your business growth. You can analyze certain things and make some changes in the implementation of the various SEO strategies. For additional details, also check out how to improve the ranking of your website. Still many of them don’t use google analytics as they don’t know how to use it. In this article, we provide you with information on how to use google analytics.

First, install google analytics by following the below steps

  • Go to
  • Click on sign up
  • Then fill the form providing them with the information account name, website name, website URL, industry category and time zone
  • Click on proceed and then your website will be connected with the google analytics.
Benefits of using google analytics

You can go through the Best Digital Marketing Company and get through the SEO Services through which you can improve your website’s ranking. You can analyze your website with the help of Google analytics which helps you with providing the following benefits:

  • Free of cost
  • Will help you in customizing your website
  • get to know your visitors
  • Will help you with the information on which websites or links your visitors visits the most.
Cost of google analytics:

If your visitor count is less than the 5 million, then the google analytics is totally free of cost. As small and medium business visitor toll doesn’t cross more than 5 million, then its more useful for them to use it and grow their business.

SanBrains provides the best website development services and is the Best Digital Marketing Company which makes your business grow with effective strategies and latest techniques.