Learn How Google Analytics Works

It is hard to believe that in the year 2018 still, some are not using google analytics. If you are one of them then have a quick look at what does google analytics means and what services it provides you.

You have to select the web development services provider to create your website, after starting your online business but how to know how many persons visited your website and how many visitors turned into your customers? So to analyze everything, google came up with a solution known as Google Analytics.

In the year 2005, Google has brought the Urchin Software Corporation and using it is a base Google has introduced Google Analytics.

What is google analytics?

Google analytics offers a service that provides us with all the statistics regarding

  • How many persons visited your website on the daily, weekly, monthly and yearly basis
  • It helps you tracks and analyze visitors on your website
  • Also provides you with key information about how your website is performing
  • It tells you how should you customize in order to meet your goals
How to use and install google analytics?

Google analytics plays a crucial role when it comes to your business growth. Still many of them don’t use google analytics as they don’t know how to use it. In this article, we provide you with information on how to use google analytics.

First, install google analytics by following the below steps

  • Go to https://analytics.google.com/analytics/web/
  • Click on sign up
  • Then fill the form providing them with the information account name, website name, website URL, industry category and time zone
  • Click on proceed and then your website will be connected with the google analytics.
Benefits of using google analytics

Google analytics helps you with providing the following benefits

  • Free of cost
  • Will help you in customizing your website
  • get to know your visitors
  • Will help you with the information on which websites or links your visitors visits the most.
Cost of google analytics:

If your visitor count is less than the 5 million, then the google analytics is totally free of cost. As small and medium business visitor toll doesn’t cross more than 5 million then its more useful for them to use it and grow their business.

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You can also read: RETARGETING: WHAT IS IT AND HOW DOES IT WORKS